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What is Attraction Marketing?
Marketing is the method use to bring the attention of the world of your target market to you. This can be done through various techniques free and paid respectively. Google, Yahoo, MSN pay per click or pay per thousand are amongst the most popular mediums. Your web site, landing page, audio recordings, DVD, CD are all complemented. With the modern technology it gives rise to web 2.0 and is increasing dramatically. Articles, Social Marketing (Blogs, Book Marking-Digg, Content Sharing-Squidoo, Social Sites-FaceBook and MySpace, Video Sharing-YouTube to name a few) become the new track for marketing methods and is imperative for marketers to present and around where prospects are and looking for solution for their problems.
Hence Attraction Marketing is the method use for your target market to come to you using logical mind and the internet. I call this method The New Paradigm of Network Marketing. The paramount essence of attraction marketing is Positioning. Positioning I mean yourself as a trusted human being, position in mind, position in mind with others, position in social media, position in many locations where your target market find you. Also, Attraction Marketing can be used for whatever purpose like direct sale, multi-level marketing and network marketing, affiliate and niche and so on and so forth. But before we do that, let me answer the 'why' of attraction marketing first of all.
Why Attraction Marketing?
Let me ask you this first, Do you want to be attracted or not? Hey how lovely to be attractive ha! There are lucky few around and you are going to be one. This leads me to my second question, Can Attractive be man made or one was born with? Think about the film stars, spots super star, a return soldier, a preacher or even your mentor, they all become attractive because they got something to offer and that ignite and touch the interest and attention of the public. How does this metaphor apply to internet marketing? Well, we will offer educational marketing information to attract people to us.
The need for a new strategy is imperative to the life of our business to day. Why? Because the current method (the old school of 3-foot rule, friends and families, everyone is a prospect) assaults the attention and freedom of many people who are not interested in what we are doing. That is, we keep trying every one on our way to look or join our business. Many times they refuse or say no but back in mind someone whisper to try even harder. Pity you do not know what you are doing (harassment) while the other party already shut out and gone.
Allow me to confess, I tried this method with three different health products for almost two years. Guess what happen to my auto-ship and how many prospects? Big hole in my wallet and huge 0 numbers of prospects is my reward? Further, I lost few of my friends and many of my families refuse to deal with me. They completely shut me out for what I am doing. Listen to what I have been taught, the more nos you have, the closer you are to yes. Don't you think that doing the same thing and expect for a different result is the sign of insanity?
Needless to mention, this old method (above) encourage sure business failure, cost lost of money and worst off the frustration experienced.
Secondly, every business spend about 60%-80% on advertising. This is the most expenses you incur in your business. Why? because you need customers to your business. Advertising is not an option, it's a must in order for your business to survive. But how about if you have all your advertising free of charge? How about if your customers voluntarily come to you instead of you hunting for them? The only answer for that is with Attraction Marketing. It's free and you can easily do it.
What happen when You are Attracted?
Now think about this attraction method for a moment, How about if you are in a position your target market and or prospects show up at your front door? They want to know what you are doing. They want to follow and may be end up doing business with you. Many times they call you up or shoot you an email asking for advise. Do you believe this could happen to you? Friends, you better be. This is the new paradigm of network marketing. This is cool! No headache, no cold call, and no more hotel meetings, the end to week-end parties and you have a good rest.
The bottom line of being attracted is becoming attractive. Feel good now? Sure you do. Hence you are no longer hunt for them they try what ever they can to reach you. Also, you are no longer spending a dime on advertising but busy watching your funnel to separate the goat from the sheep. Therefore, let's go now and attract prospects to us.
How To Apply Attraction Marketing?
Good question, I am so glad you asked, because this is the action part of the equation where I will talk you through positioning as the very key factor of attraction marketing.
When someone need something to solve his problem, they read magazines, go to forums, surf through the net, do a Google, Yahoo and MSN search and many more techniques trying to find what they want. They just don't sit there and expect their need to come knocking at the door, not at all. And because they go out looking for what they want, they make our job far easier than ever. All we need to do is to position where these hunters come to and find us.
Think about how powerful this attraction method to the life of your business. This is the hot prospect. They come to you and you only deal with people who are genuine with your business type and like. You are no longer approaching people, they attract to you.
Let's start positioning:
Position in Professionalism
This is your ground foundation to your Attraction Marketing System. Because it needs to have it down first in order for what is following on goes through smoothly. This is critical to your business and extreme care is needed. Once they are in place, it shows how professional you are and hence, attracting people to you. There are four (4) ingredients to this ground work and they are related and talk to each other: Your Target Market, Your Domain Name, Your Key Word and an Email Address.
Target Market: You must choose your target market first and foremost. Do a research on which your target market is. Target Market is people they have specific problems and needs specific solution. They are really starving. This could be Health and Wellness, network marketers or in my case the 'beginners income from home business'. Once you know a target market and are starving; bang! your product is born and you give it right to them. Do not risk having a product first and look for a market. It is like having the cart in front of the horse.
Identifying yourself to a particular need/problem makes it easy for your target market to look specifically to you. This means you know what their problem is (what they want) and you got the solution (product)
Your target market is the specific group (of people) you want to communicate and deal with, Why? Because they are specifically looking for your specific product.
Do have in mind when you think about your target market, it has to be in line with your passion. Your passion is your fever and interest because this is what you are going to do and spend the rest of your life with. You are not going to give up or stop doing it. You'll love doing it and are a life commitment.
Domain Name: Domain name is the name of your URL. There is only one rule for your domain name: To talk to your target market. If you take Health and Wellness, may be your target market is "Loosing Weight"
Godaddy.com is one of the best to buy your domain from. It cost only $9 per year.
Key Work/Key Word Phrase: This is the word/phrase use by your target market to find you on search engines. For example, they go to Google, Yahoo or MSN search, and type in the key word and find you. Here in our example is 'How to loose weight'. You may recall the same you use through your research for your target market.
I sense the search engine (Google, Yahoo & MSN) found key word phrase more favorably than a single key word. That is why you find mine that way.
Email Address: After buying your domain name from Godaddy.com, your next step is to buy an email address as well. This is very important because it will show to your target market you play this game professionally. They will give you an email address like, Your name @Howtolooseweight.com
The above are four musketeers pre-laid foundation of attraction marketing system. They are linked and related to each other. As I have shown above, if someone (target market) do a Google search, the key word/phrase takes you to the domain name (URL) where the information solution awaiting are all the same name with email address like mine, Beginners income from home. One cannot be divorced nor neglected, and are golden rules in my marketing business system.
Position Yourself
In order for your target market to attract to you, you need to position yourself in a way for your target market to find you. That is, you write a short biography of who you are, what you are doing, where you come from, your country, culture, belief and even your hobbies. When you let one knows you as a person, you create some trust and one may start attracting instantly because they know you.
Do you know the reason why one buy from you or join your business? Oh yeah it is a good product or a well known trusted company. Not at all, people join You neither the product nor the company. They want to follow a human being to give them what they want, someone they trust whom they know. More than 80% of people buy/join you because they want to deal with one they know. They want you because you gave them something in value neither the company nor the product you are trying to sell.
How does this positioning work? Have your biography drawn up on your web page, landing page, introducing through your emails below your signature file, phone calls and personal contact. Allowing yourself to be known, you are at the same time attracting all kind of people to you but in this case I am limiting to our target market.
More about this in Social Marketing Category.
Position in mind
Patriotism is define by Wikipedia is that a person has a moral duties to fellow members. Meaning we live in a moral service to serve others. In business the same applies if you want to attract more prospects.
Always have in mind we are out there in the field to serve not to direct. Start by putting the other person first by getting information not giving information. It may break the ice with a simple question and when he starts talking you better be nothing but listening. Empathy is your next vehicle in mind. Riding with him, put yourself in his position and pay particular attention for what he is talking about especially to identify his main concern and or problem(s) That is the way we position our mind and he will open up to listen to you. Bear in mind that listening you are allowing him to open the door to listen to you.
We usually overwhelm because of the fringe benefits of the product, compensation structure or the trusted company we are with and many times take our attention as we fall in love with. Care should be taken. This can be detrimental to our approach. Why? Because the prospect does not care or like our product. He does not even think about the benefits nor does the compensation earn planning.
Hey look, God gave us two ears and only one mouth. Meaning, we have to listen carefully more than we talk. Applying this to our marketing, we need to listen to the customer first Stop. What is his problem? What does he want? Knowing what he wants then we give them that not what we have.
Always have your customer first in mind. Customer is the 'why' of our business. If we allow them and listen carefully, you are opening the door for them to hear you.
Position in mind of prospect
Please understand it does not mean how good your product or five tiers compensation earn the customer wants you, not at all. He does not want you. We want him/her.
People do not buy thing because of what it is, but they buy to solve their problem. Therefore you are harassing one to buy or look into a product that does not help him at all.
The very first impression one has in mind of a product is this easy question, What this does for me. Is this what I want? Please understand if he refuses you, respectfully back off. It does not mean you now have to try even harder and make more promises.
Sometimes there are negative responses and belief system we need to address in front of the prospect/customer. Go through in the following paragraphs and approach them.
Position in Negative Back Fire
I am sure everyone has come across negative responses so many times. People are shut off because they have come across the same product so many times and are not producing the expected result. They fed up with distributors trying to convey something different from their line of interest. They cannot stand so many promises of easy make money product without showing how to.
We cannot deny this fact and even up to now is still happen unfortunately. Kindly allow me to say this, do not try hype excuses or arguing back. Everyone knows when you argue against, there is no win loose situation. One stick even harder against the other and loose loose situation is the end result which we do not want to happen.
However, this is true. And we cannot run away from this sort of situation. If this is you upfront please be patient and please hang-on. Do not even try to avoid the situation. It could be a turning point for your business and your life as well. We do not want to loose one. We can walk through it right at that point of time and win him back.
Admit that it is true with a slide tone of your voice down. Also, be honest and straight forward with it. Say something like this, It is true some distributors are disturbing and I am so sorry for that. The main reason is lack of skill and proper training and hence they are not around any more now. Do not make excuses and add on lies for they will know it. Come straight and be honest and I am sure they can take it and start listening.
Position in Belief System
It is ethical for people do not want to deal with you because they do not believe you. This is a fact, they do not know you. No one wants this situation to spend and associate with one that they don't know off. Why should I? That is why is so important to get out there first and allow people to know you first. I know you can be trusted but it is important to take the proper approach. They only trust someone they know, be it yourself.
Position in Social Marketing
I mentioned social marketing in the very first paragraph of this article. Why? Because this is where the people are and moving towards nowadays for networking. Places like Squidoo, HubPages, FaceBook, YouTube etc people are socializing. They exchange ideas, looking for help and information. At the same time, they get to know each other, build and enjoy relationship according to each individual ambition.
There are enormous amount of people socializing in these areas. It is a starting point of whatever you want to pursue in these social areas like business, belief, skill, culture, spot, art you name it, they are there.
How do these social marketing sites help Beginners Income from Home Business? Well if you need customer/prospect, this is one of the hot locations these days where they are looking for information solving problems. The best part about this is totally free of charge.
Go down to these social marketing sites (www.Squidoo.com, http://www.HubPages.com, http://www.Digg.com, http://www.FaceBook.com, http://www.YouTube.com, http://www.EzineArticles.com, MySpace.com); sign up at least five of them to start off with. Once you have your account approved, go straight to Profile Menu, blug-in your biography with a nice photo of yourself. When people get on to these sites surfing for their ambition they found you already there. They move straight to your profile and taste you as a person of your type. Hence a sense of knowing you and trust is attracted. This lead to a relationship and they choose to call or email you first. They get to know you first at these sites and initiate a communication contact. This is where you want to be not only for success but to expand exponentially. Therefore, go back now to your profile, pull down menu and add your home address to it. This will increase your reliability and attract more people to you.
In the following section you will learn the content to put in these sites. Let's go there now.
Position in Marketing
Every one knows people are in the Social Marketing Sites to share interest and social with each other. At the same time, they insist on something they want and seek others to help. Importantly, many are here looking for an opportunity to make money from home. For us marketers we are here to market and make known to those hunters.
We have covered positioning yourself as well as how to position using your profile to these sites. Position in marketing I mean how to market in these social sites.
I am talking about the content of our marketing information. By the way, do you know the information we market? Yea, educational information. Content is King STOP. We are rewarded simply because of the content we offered. If we offer less than the best say a queen, prince or princess content, reward is only the reflection of what you give and please no more worries! Rewards I mean how people attract to your content and the search engine optimization results.
Many find it hard for them to give the king content. They doubt neither a prospect nor a purchase but could loose their valuable information. Hey, we are in service business mind you you'll not be altogether neglected after all. Your sweat will be noticed and will be rewarded in many ways. My Dad always reminds me, What goes is around comes around
Typical sales pitch promise, We will show you, We will lead you step by step, Our back-end system walks you through in detail. Look, I fell into this trap so many times. Your email was pre-supposed to fail miserably; contact replies come from an auto-responder and the product owner busy counting his money? This is my reason for this detail article to provide you this special tool to attract more prospects:
1. Your best product to sell is your information marketing system, not your product, nor the compensation plan. This is top secret to attraction marketing. Prospects want to know how they can sell and generate income from home? How they can make money? The obvious answer to this question is your marketing system.
Saying in your sales pitch, landing/capture page that you will walk them step by step or all trainings in the back end is not honest enough to attract one in this internet technology. Teach them decently as much as possible like I am doing it to you right now. Do you still remember what I am teaching you about? Glad you still here. Go back to the top of the page and start learning now. You will notice how valuable this educational information leaving no stone unturned teaching attraction marketing.
2. There is no substitute for action Your chance to harvest this gold mine will happen only if you start doing it right now at this very moment.
3. Be honest in teaching and give only the best. Honesty is your hot bullet to attract prospects all the time every time. Having said the best, I mean there is no such second best. Second best is the rough journey we being through and experienced fluffy products, over exaggeration and sales pitch that do not deliver. We do not want you to repeat this.
My passion is 'Beginners income from Home' and they are my main focus and concern. You are now equipped with Attraction Marketing Method to start signing up prospects and customers. Go now to the Social Marketing Sites sign up for your free account and make known yourself to the world of your target market to find and follow you.
